How startups in India can build a practical GTM strategy with clear ICP, positioning, channels, and execution priorities.
A GTM strategy should narrow choices
Many startup GTM plans fail because they describe ambition without making hard decisions. A useful strategy reduces noise and makes sequencing clearer.
That means choosing the right buyers, problem framing, and initial channels.
Positioning comes before channel scale
If the offer is not understood, no channel will scale efficiently. Positioning should make it obvious who the product is for, what pain it solves, and why the timing matters now.
The earlier this is tested, the faster waste drops.
Turn strategy into a 90-day operating plan
Teams need weekly execution priorities, not just a high-level GTM deck. A 90-day plan bridges strategy and accountability.
The best plans make room for feedback and adjustment without losing direction.
