What product-led growth really requires in India and where teams should be careful before assuming PLG is the answer.
PLG is not just a pricing decision
A real product-led growth strategy depends on product clarity, fast activation, and strong self-serve experience. Without those, free access can create noise instead of growth.
PLG works best when the product can communicate value quickly.
Sales and PLG can coexist
Many teams frame PLG and sales-led growth as opposites, but hybrid models are often more realistic. Product signals can inform sales prioritisation and expansion.
Measure activation honestly
If users sign up but do not reach value, the motion is not truly product-led yet. Activation metrics should be treated as strategic, not cosmetic.
